Hi! My name is Sasha. I live in Toronto, Canada and work at Zuva as a Research Scientist for User Behaviour. My work has quantitative and qualitative aspects to it. I design and run user studies, distill insights through thematic analysis, compile reports to help prioritise the process of development. I have also worked on quantitatve analysis of user event logs with the goal of finding high level events that can explain user activity and goals.
Broadly speaking, I am interested in understanding people's usage of technology and improving said technology to suit users better. Throughout my PhD I focused on voice-based interactions between humans and computer systems. In particular, I have been studying how such interactions can be used to facilitate the process of information finding, and web search specifically. In one of my projects, I explored how voice-based web search can be useful for people who are blind or visually impaired.